We carefully listen to consumers, targeting them on an emotional level, in order to develop solutions that meet product and brand requirements as well as consumer preferences, globally and cross-generationally.
More than a flavor, it’s health and wellness, comfort and confidence from the first moment of the day to the last.įor over 50 years we’ve been leaders in the realm of mint research and captives, creating appealing flavors and further sensory solutions that trigger sensory experiences and positive emotions - in effect, shifting oral care to something invigorating and enjoyable. BEAUTY CAREĪ fresh, clean taste and feel has been a hallmark of our boundary-breaking success in the oral care category for over five decades. And as we launch new de Laire bases that are modern and luxurious, we add them to our family of fragrances that captivate as they create well-being. Today, innovation continues to reign our Perfumers Academy brings together these masters and millennials, transferring senior level experience and expertise as the perfumers of tomorrow hone their craft and signature style while adhering to the traditions of symbiosis and collaboration. Renowned and respected, with over 40 Fragrance Foundation Awards (FiFi’s) awards globally. A story that’s personal and also provocative. From DKNY Be Delicious to Carolina Herrera 212 VIP Men, we are shaping a new era in scent that is sensual but not superfluous. Our dedicated 25 collaborative Fine Fragrance perfumers, a unique blend of recognized “Noses,” Master Perfumers and Millennial talent, have created and continue to create some of the most prolific fine fragrances in the world. 1 supplier of fragrance raw materials, with a rich pipeline of proprietary captives, we create new and exciting scent experiences that challenge the boundaries of scientific reality to positively affect humanity. From the introduction of de Laire bases to the development of the first synthetics, we are taking centuries of fragrance mastery and modernizing them for a new generation. With a heritage spanning over 220 years, and a global infrastructure that enables local learning and execution through our Fine Fragrance Creative Centers in Paris, New York, Mexico City, Shanghai, Dubai, São Paulo, Barcelona, Singapore and Mumbai, we are shaping modern perfumery.
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